As 2017 draws to its end, one can just see how eventful this year has been. The launch of Google Home and iPhone X was all over the news. Tesla and Amazon got a huge success in the market.
But 2018 is fast approaching and with it, a fresh potential of new trends and marketing strategies. If you want to stay updated on everything, you need to know of the following trends.
- Privacy protection
Cyber security has popped up multiple times this year. There have been quite a few breaches in high profile data some of which include the Democratic National Committee hack and Equifax breach. Consumers are becoming increasingly aware of which products ensure the privacy.However if consumers don’t give priority to their privacy then government organizations will have to step in, some of which are already in action. For example European Union had passed a new law called GDPR (General Data Protection Regulation) which is going to directly affect business on how they should protect their customer data. This also gives marketers a value proposition over privacy and data security across multiple industries.
- Instagram vs Facebook:
Most of us use Facebook and Instagram. However, Instagram may very easily overtake Facebook as the leading social media website. This year, Instagram revealed that almost 800 million people use this application every month. And ever since, their latest feature of Instagram Stories was introduced, it has already overtaken Snapchat in popularity in just one year.Brands have reported better customer engagement on Instagram than any other social media. Since it allows better advertising control, brands will definitely target this app for their social media marketing.
- Artificial Intelligence:
Already AI is taking over the world. With tools like Intercom, marketers are able to use A.I powered live chat tools which makes it easier to communicate with customers. A.I technology is still being refined but it is a sure sign that brands will utilize this to better service to their customers or website visitors.
- Augmented Reality:
iPhone 8 and iPhone X has transformed the world of augmented reality from a mere concept into actual reality. Although recently introduced, Augmented Reality has a huge potential for brands in their marketing strategies. They will soon begin to experiment and play around Augmented Reality sponsored and branded content.
- Live Events:
It is estimated that almost two-thirds of marketers support the idea that they should increase the number of live events brands will host in 2018. It might be because marketers are aware of just how effective live events can be when used as a marketing tool and a proper channel.
If you need any more convincing, consider the fact that some of the world’s most successful companies, such as Airbnb and Google host an annual event which is specifically designed to bring already existing customers together with new customers along with the media attention too.
- Fall of Twitter:
We mentioned that Instagram would soar in popularity. Contrary to that, Twitter is actually experiencing a decline. The social media giant has been unable to grow users this year. Perhaps it was because Twitter’s strategy was more towards attracting users instead of self-improvement. You will see that people are more gearing towards other social media platforms rather than Twitter. This trend will occur within industries too and marketers are realizing that Twitter might not be as effective a marketing tool as it once was.
- Doubts on Virtual Reality:
Augmented Reality might be the next big thing but what about virtual reality? When VR was introduced, a similar prediction was made regarding its success. Although the gaming community has popularized VR, it still has yet to go in the mainstream market. It is possible that brands might not be able to produce content with a fixed and controlled perspective.
- Machine learning for advertisements:
You can pay thousands of dollars to digital marketing agencies to manage your advertisements… or you can use a machine learning platform which is more effective and efficient. Acquisio and Trapica are some of the new machine platforms which are used to optimize ad expenditure through the use of highly advanced machine learning algorithms. Marketers will simply need to establish basic campaign parameters and these platforms will carry out the task of identifying the best audiences and planning out the best strategies.